Marketing Operations Leader • RevOps Strategist

Transforming marketing chaos into scalable revenue systems.

I'm John Wiedenheft, a Marketing Operations leader with 13+ years building the infrastructure that turns marketing efforts into measurable business growth. From HubSpot-Salesforce integrations to data integrity systems, I create the operational excellence that lets marketing teams scale with confidence.

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About

Building systems that scale marketing excellence

I'm a Marketing Operations leader specializing in building scalable marketing technology ecosystems that drive measurable business growth. My expertise lies in the intersection of marketing strategy, technical systems, and data-driven decision making.

Over the past 13+ years, I've evolved from hands-on campaign execution to strategic marketing operations leadership. My journey began in eMarketing management, where I discovered my passion for the intersection of marketing creativity and technical systems. I've led two complete marketing automation platform implementations, managed $100K+ website redesign projects, and built the data infrastructure that ensures every marketing dollar is tracked, measured, and optimized.

"Great marketing operations isn't about the tools—it's about building systems that make your team unstoppable."
Philosophy on marketing ops

What drives me is solving the complex operational challenges that most people overlook. When data quality drops by 33% and lead routing becomes unreliable, I build automated validation systems. When teams struggle with competing priorities, I implement Agile methodology that increases output by 79%. When email deliverability becomes a concern, I establish processes that maintain 97.2% consistency.

Based in Cedar Rapids, Iowa, I work remotely and stay deeply engaged with the latest developments in marketing technology and revenue operations best practices. This site serves as a professional portfolio showcasing the systems, strategies, and measurable outcomes that define my approach to marketing operations excellence.

Experience

Driving measurable impact through operational excellence

Director, Marketing Operations

GreatAmerica Financial Services • Cedar Rapids, IA • 2019 – Present

Leading marketing operations strategy, technology infrastructure, and cross-functional RevOps initiatives for a 550+ employee financial services organization. Responsible for marketing automation platforms, data integrity systems, campaign operations, and marketing-sales alignment.

Process Transformation
Agile Implementation
Transformed marketing operations by implementing Agile methodology across the team, establishing systematic capacity tracking and sprint planning. Result: 79% increase in measurable work output over 10 months while improving cross-functional stakeholder alignment and team transparency.
Data Infrastructure
Marketing Data Integrity System
Built comprehensive data integrity protocols across HubSpot-Salesforce ecosystem, implementing automated validation and quality monitoring. Reduced data inconsistencies by 33% while ensuring reliable lead routing and accurate attribution reporting across all marketing channels.
Project Leadership
Enterprise Website Redesigns
Managed $100K+ website redesign projects in 2019 and 2025, coordinating cross-functional teams and maintaining strict timelines. Delivered both projects on-time and within budget through systematic project management and quality assurance processes.
RevOps Excellence
Lead Management Infrastructure
Architected comprehensive lead management and campaign attribution infrastructure in Salesforce, implementing MQL definitions, UTM tagging standards, and automated lead routing logic to optimize funnel conversion performance and ensure marketing data integrity.
Campaign Optimization
Email Marketing Excellence
Developed automated email workflows and nurture programs in HubSpot, achieving 6% improvement in collection rates and maintaining 97.2% email deliverability through systematic data quality management and A/B testing optimization.
Data Quality
ZoomInfo Integration & Data Enrichment
Implemented ZoomInfo data enrichment process for pre-send email cleaning, removing up to 33% stale/incorrect data from marketing lists and establishing systematic approach to data quality and campaign performance optimization.
HubSpot Marketing Hub Salesforce CRM Jira Google Analytics ZoomInfo

eMarketing Manager

GreatAmerica Financial Services • Cedar Rapids, IA • 2011 – 2019

Led all email marketing operations, marketing automation platform management, and digital campaign execution. Responsible for platform implementations, sales team training, and customer portal optimization.

Platform Implementation
Marketing Automation Migrations
Led evaluation, selection, and implementation of marketing automation platforms in 2012 and 2017, managing vendor relationships and ensuring seamless data migration with zero campaign downtime during both transitions.
Team Enablement
Enterprise Sales Training Program
Created comprehensive email marketing training and campaign best practices documentation for 100+ sales representatives, driving consistent campaign execution and adoption across the enterprise sales organization.
Process Optimization
Customer Portal Redesign
Redesigned customer portal and campaign management systems, reducing content update times by 50% through workflow optimization and standardized operating procedures for campaign operations.

Founder & Creative Director

Independent Video Production • Cedar Rapids, IA • 2015 – 2019

Founded and operated independent video production business serving local and regional clients. Managed all aspects of client relationships, project management, creative direction, and content delivery.

Entrepreneurial Leadership
End-to-End Project Management
Managed complete project execution for 40+ client campaigns, coordinating timelines, stakeholder communication, and quality deliverables while building systematic workflow processes for consistent project delivery across diverse client needs.
Capabilities

Expertise that drives marketing operations excellence

Marketing Technology Ecosystem

  • HubSpot Marketing Hub administration (8+ years, 4x certified)
  • Salesforce CRM integration and campaign tracking
  • Marketing automation platform migrations and implementations
  • Technology stack optimization and vendor management

Revenue Operations

  • Lead management and routing optimization
  • MQL workflow development and lead scoring systems
  • Sales-marketing alignment and funnel velocity optimization
  • Cross-functional RevOps stakeholder management

Campaign Operations

  • End-to-end email campaign execution and workflow development
  • Marketing automation and nurture sequence optimization
  • A/B testing strategies and deliverability management
  • Multi-channel campaign coordination and performance tracking

Data & Analytics

  • Marketing data integrity systems and quality assurance
  • Campaign attribution and UTM implementation
  • Performance analysis, funnel conversion tracking, and ROI measurement
  • Data enrichment processes and anomaly detection

Process & Project Management

  • Agile methodology implementation for marketing teams
  • Capacity tracking, sprint planning, and workflow optimization
  • Cross-functional project coordination and timeline management
  • Documentation systems and team enablement programs

Platform Expertise

  • HubSpot (Marketing Hub, Sales Hub, Content Hub)
  • Salesforce CRM and campaign management
  • Google Analytics, Tag Manager, Search Console
  • Jira, Asana, project management platforms
Let's Connect

Interested in connecting?

I'm always interested in connecting with fellow marketing operations professionals, discussing RevOps challenges, and exploring how scalable marketing technology ecosystems drive business outcomes. Feel free to reach out if you'd like to connect.

Email: johnwiedenheft@gmail.com
Location: Cedar Rapids, IA (Remote)
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